TL;DR: RevOps transformation built the engine that led to acquisition by Lansweeper
How RankedRight Scaled RevOps and Was Acquired by Lansweeper
Acquired
By Lansweeper
Before vs. After
Before Automaly
- Unstructured CRM with no clear data model
- No scalable sales operations in place
- Limited inbound and outbound processes
- Manual operational workflows slowing growth
- Post-funding urgency with no infrastructure to scale
After Automaly
- Automated pipelines via Airtable CRM
- Scalable inbound and outbound sales processes
- Core operational processes automated end-to-end
- Airtable integrated with existing systems
- Acquisition-ready operations acquired by Lansweeper
The Challenge
Post-Funding Growth Without Infrastructure
RankedRight offers a cybersecurity platform that automates vulnerability triage based on your specific business rules, optimising resource allocation and enhancing security operations. After securing funding, they faced significant challenges in scaling operations rapidly. Their CRM and operational processes were unstructured, leading to limited sales operations and inefficiencies that blocked their ability to capitalise on market demand.
The Solution
RevOps, Airtable & Automation
Automaly provided specialised RevOps consulting, implemented Airtable as a scalable CRM, automated core business processes, and built scalable inbound and outbound sales workflows that supported the company through to acquisition.
- Provided specialised RevOps consulting services
- Implemented Airtable for scalability and efficiency
- Implemented tailored automation of core processes
- Integrated Airtable with existing operational systems
- Implemented scalable inbound and outbound sales processes
"Automaly have really understood our needs as a business and delivered quality advice, support, and software training at every step to help support our ambitious growth goals."
Thomas McKenzie
CEO | RankedRight Ltd
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